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How do I decide which virtual items I should promote?

To have a positive impact on game economy, Value-Driven Marketing (VDM) can help you engage the right people with the right value during user acquisition and re-engagement, to help them gain more traction in the game and increase their Total User Time Committed (TUTC), which highly affects their loyalty. We've structured a way to document such goals in a Promotion Strategy document, for your reference.

Here is a sample document for a fictional app, describing how different values, in different stages of user engagement, may impact their commitment.

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