A redemption of a voucher is the completed process of granting an end-user the virtual items of that voucher via the TROPHiT integration.
There are various "triggers" to a redemption:
- For User Acquisition (UA) campaigns, wait for the end-user's account to be created shortly after install (or for the user to complete a game tutorial, for example), after which the redemption process begins, and ends within a few seconds
- For retargeting campaigns, redemption usually occurs as soon as the user reactivates the app through the retargeting campaign's deep link
- The advertiser may choose alternative redemption triggers, e.g. for UA, they might decide to wait for a certain game level to be completed. In some cases, it is possible to trigger a redemption at install-time, however, these cases are rare, as the app is usually not initialized at this point in its lifecycle.
A redemption is considered complete once it is marked as such during the redemption process, depending on the method used to perform the redemption.
A redemption attempt that failed due to any reason, such as an expired voucher, a voucher that exceeded redemption limits, technical integration issues that prevent the redemption from completing and so on, is not considered completed.
Note: only completed redemptions are eligible for payment